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Celebrate Female Artisans with 12% Off & 1% Donation to the Genius Moms
At SinoCultural, we believe in celebrating and empowering women every day, especially on International Women's Day. This year, we’re excited to announce our Women’s Day campaign, where you can enjoy a 12% discount on all our handcrafted bags and scarves, which feature traditional Chinese craftsmanship. But that's not all — for every purchase, 1% of the proceeds will go directly to support The Genius Mom project, an initiative focused on empowering women artisans and supporting rural revitalization.
Campaign Details:
- Event Time: From February 28, 2025, 16:00 (Beijing Time) to March 10, 2025, 16:00 (Beijing Time)
- Discount: Enjoy 12% off when purchasing any bag or scarf
- Donation: 1% of every order will be donated to support The Genius Mom project
The Genius Mom Project: Empowering Women, Preserving Heritage
Launched in 2019, The Genius Mom (known as “天才妈妈” in Chinese) is a nonprofit initiative that aims to empower women in rural areas, help preserve traditional crafts, and contribute to the country's poverty alleviation and rural revitalization strategies. This project is a continuation of over a decade of work by the China Women’s Development Foundation (CWDF) to combine women's poverty alleviation efforts with the preservation of intangible cultural heritage.
By nurturing and developing creative leaders in traditional arts, The Genius Mom project provides vital support to female artisans from impoverished and remote areas, creating opportunities for them to thrive and transform their communities. Through partnerships with embroidery workshops and women’s creative cultural projects, the initiative is helping women unlock their potential, while preserving the rich traditions of Chinese craftsmanship.
How SinoCultural Supports the "Genius Mom" Project
As part of our Women’s Day celebration, SinoCultural is proudly donating 1% of all sales from our bags and scarves to support The Genius Mom project. This donation will directly benefit low-income female artisans, providing them with resources, training, and opportunities to improve their craft and their lives.
Here’s how The Genius Mom project works:
- Building Dream Workshops: Funds are used to build workshops, provide training, and cover the operational costs for artisan groups.
- Training & Development: Women leaders are trained in business management, e-commerce, and product development, equipping them with skills to run successful enterprises.
- Modernizing Crafts: Designers collaborate with artisans to make traditional crafts more modern and marketable.
- Sales Channels & Marketing: Through initiatives like live-streamed shopping events and exhibitions, the project helps promote and sell the artisans' products.
The goal of this initiative is not only to improve the economic circumstances of these women but also to elevate their status in society and preserve cultural traditions for future generations.
Celebrate Women, Make a Difference
This Women’s Day, every purchase you make at SinoCultural will help support The Genius Mom project and empower women artisans who are making a difference in their communities. With your purchase of a beautifully handcrafted bag or scarf, you are not only receiving a high-quality product — you are also contributing to a brighter future for women in rural areas.
Thank you for joining us in supporting women’s empowerment and the preservation of Chinese craftsmanship. Shop now and make a meaningful impact with your purchase!
