Museum Partnerships
Museum Partnerships
Museum collaborations are not only an extension of cultural heritage preservation and display but also a bridge for innovation and exchange.
Expert Voices
Expert Voices
Expert Voices brings together leading professionals and scholars from the museum and cultural sectors to share their insights and experiences.
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Rich Traditions and Customs of Chinese New Year’s Eve 2025 - SinoCultural

Chinese New Year’s Eve 2026: 5 Essential Traditions, Customs & Food (Chuxi)

Chinese New Year’s Eve, also known as the 30th day of the 12th lunar month or Chuxi (除夕), marks the culmination of preparations for the Spring Festival. As the most critical night for family reunio...
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Spring Festival Added to UNESCO’s Intangible Cultural Heritage List: A Celebration of Tradition and Innovation - SinoCultural

Spring Festival is Now a UNESCO World Heritage: Why It’s a Global Milestone

On December 4, 2024, the world turned its attention to a 4,000-year-old tradition. In a landmark decision, UNESCO officially added the Spring Festival to its Representative List of the Intangible C...
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National Day Travel Recommendations: Explore China's Scenic Wonders and Cultural Activities - SinoCultural

China National Day Travel Guide 2026: Best Places to Visit During Golden Week

China’s National Day holiday is one of the country’s most popular times to travel. During Golden Week, travelers head to historic cities, scenic landscapes, and cultural destinations across China. ...
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Myths of the Mid-Autumn Festival: Legends of the Moon - SinoCultural

Mid-Autumn Festival Myths: The Stories of Chang'e, the Jade Rabbit & Wu Gang

The Mid-Autumn Festival(Zhong Qiu Jie), a cherished time for family reunions and moonlit celebrations, is steeped in myth and legend. These stories, passed down through generations, give the fes...
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