We are from the heritage
Sino Cultural was founded in 2023 in China, born from a passion for preserving and celebrating Eastern intangible cultural heritage. Our brand is rooted in the rich traditions of Chinese embroidery and silk, including Kesi silk, Yunjin silk, Fragrant Cloud silk and so on.
Our inspiration
comes from the inheritance and loss of Eastern intangible cultural heritage, aiming to rediscover and pass on cultural essences. We integrate traditional craftsmanship with modern aesthetic design, combining ancient oriental embroidery techniques with luxurious fabrics. With the skills of intangible cultural heritage and a youthful perspective, we aim to create accessories such as bags and scarves that blend fashion with a sense of ethnicity. And through the accessories, we present reflections on intangible cultural heritage, craftsmanship, and people's connection with history.
Brand Philosophy
Sino Cultural hopes to draw more attention to "intangible heritage inheritance" and "sustainable development", to understand the aesthetics and creativity of the ancients, and to value the inheritance of intangible cultural heritage and craftsmanship. We aim to create more economic opportunities for intangible cultural heritage protectors and support the development of local artisans. SinoCultural has always been not to define ourselves as merely a commercial brand, but rather as a "cultural" concept deeply rooted in our history and culture.
Brand Attitude
Our brand name, Sino Cultural, reflects the essence of Chinese culture, representing a lifestyle attitude of extracting beauty from Chinese heritage. It is a tribute to nature, exquisite traditional craftsmanship, and the beauty of women. These values are at the heart of Sino Cultural's brand identity.
Sustainability, Conscious Consumption, Slow Fashion.
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