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SinoCultural has solid and extensive collaboration with a number of inheritors with outstanding skills in the field of intangible cultural heritage, among which the most prominent representatives are Wang Xinyuan, the inheritor of Canton embroidery, Zhou Chengjie, the inheritor of Kwon-Glazed porcelain, Huang Jianhong, the inheritor of Whisked Tea, and Sun Liping, the inheritor of Agarwood Incense. They possess profound traditional knowledge and skills, and have made remarkable contributions to the inheritance, innovation and promotion of intangible cultural heritage.
They strive to ensure the inheritance and development of intangible cultural heritage by teaching apprentices, holding training classes, participating in cultural activities, etc., and have made outstanding contributions to maintaining cultural traditions and diversity. The collaboration between SinoCultural and inheritors of intangible cultural heritage is beneficial in aiding the better exposure of intangible cultural heritage to the market, enabling more people to understand, recognize, and experience this rich cultural heritage.
